Welcome to the membership area of SPECS network.
Check out these useful videos
Download the guide
Download a copy of our guide to SPECS network in PDF format.
Complete our simple enquiry form to find out more about SPECS network or to express an interest in joining.
Direct debit mandate for practices not buying Seiko lenses.
Marketing activity reports for members are produced on approximately a 6-monthly cycle.
View the latest report here:
Download our previous marketing activity reports:
National press adverts
View our ads in the national press:
Mail on Sunday 27 January 2013 (pages 4 and 5)
Results of our patient survey
The SPECS network win-an-iPad competition for Apr-Jun 2013 asked participants to rank the most important factors affecting their choice of optician. We had almost 4,500 responses. You can view the results here.
The top 3 differentiators for customers were:
- Value for money (65%)
- Thorough eye exam (46%)
- Wide range of frames (36%)
We think that is interesting reading for independents! Only 8% of respondents went for "cheap" as a factor. Quality and choice (albeit driven by value) appear to be what customers really care about. And these are areas in which independents can compete effectively with the large multiples.
These are some of the optical marketing specialists who contribute their expertise to SPECS network.
SEIKO Optical UKwww.seiko-optical.co.uk
Quality lens supplier, providing marketing support to independent opticians and leadership for SPECS network.
Websites and digital marketing for opticians and other healthcare organisations.
Video production for websites & DVD. Experienced in promoting opticians.
Myers La Rochewww.myerslaroche.co.uk
Leading firm of management consultants working exclusively with optometrists and opticians.
National Eyecare Groupwww.nationaleyecare.co.uk
National purchasing group for independent opticians.