The SPECS network prize draw competition during Spring 2013 took the form of a survey. We asked you what were the three things that most strongly influenced your choice of optician.
We were delighted to receive nearly 4,500 responses. And the results were very interesting.
The most important factor overall was value for money, with 65% of respondents putting that in their top 3. Only 8% replied with "cheap", however. That shows that the majority of people recognise that the lowest price doesn't necessarily reflect the best value, and they are willing to look beyond simple "2 for the price of 1" headlines.
In second place, with 45%, was thorough eye health examination. We were really pleased to see that, as providing the highest standards of professional care is fundamental to SPECS network opticians. Despite the overwhelming emphasis in advertising and the media nowadays on price and style, it's great to know that the public still thinks that quality and professionalism are very important.
The last of the "Big Three" (at 36%) was wide range of frames. Again, that result delighted us. SPECS network opticians are all independent. That gives them the freedom to choose the ranges of frames that they want to stock, not just the same old brands and styles that you will find everywhere on the High Street. Many of our opticians take pride in offering great frames that you can't easily find anywhere else. Take a look this film in which Steenie of The Eye Company, a SPECs network opticians based in the heart of London's Soho, explains why he stocks optician-designed frames rather than the more common brands. Being fashionable isn't just about following the herd!